By Jen Domagal-Goldman, ADP National Manager
We announced a student-designed logo competition back in January for a new ADP logo. We received more than 30 logo designs from more than a dozen ADP campuses. The designs were original and captured the creativity and imagination of dozens of student designers.
We were especially delighted to unveil the new ADP logo at last week’s the American Democracy Project national meeting in Denver, Colorado. The winning team of students came from the University of Missouri-St. Louis (UMSL) — itself celebrating its 50th anniversary this year. The student design team was enrolled in Kristy Tucciarone’s creative advertising course in which designing an ADP logo was incorporated as a class assignment. The team of four winning undergraduate students consisted of Sivya Smason, Candice Harper, Brianca Johnson, and Jacob Endejan.
Sivya Smason, a sophomore studying marketing, was on hand in Denver to receive recognition for her team’s winning design at the opening plenary. She was accompanied by Kristy Tucciarone and UMSL’s Patrica Zahn who introduced the course assignment, UMSL’s participation in ADP and Sivya herself. Tucciarone had this to say about incorporating the competition into her creative advertising course: “I teach logo design in my course, Creative Advertising. The logo competition for ADP was a perfect fit with my curriculum plus the students were exposed to an organization that promotes active and involved citizens in their community.”
Sivya noted that she and her teammates “tried to incorporate ideas that we felt represented ADP’s core values. The circular shape is meant to represent continuity–continuity of civic engagement and continuity of growth. The hands represent the students of ADP with whom involvement in ADP starts as well as the power of unity and of community.”
Instructions for campuses to download and modify the new ADP logo with their campus name will be sent to campus coordinators later on in the summer!