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Informed Citizen Project Survey on Media Literacy

The Informed Citizen Project, a special venture of ADP’s eCitizenship Initiative, is collecting information on campus media and information literacy efforts across the country.  We want to know your opinion of the role media and information literacy play in building student civic engagement and what efforts your campus is engaged in.  Please contact faculty and staff at your institution who may be engaged in media and information literacy efforts before completing this survey and ask them about any efforts they are involved with.  The survey will take you no more than 10 minutes to complete.  We ask you to complete the survey by August 20, 2012.

Here’s the link to the online survey:

For the purposes of our survey, we utilize the Center for Media Literacy’s definition of media literacy as: “Media Literacy is a 21st century approach to education. It provides a framework to access, analyze, evaluate, create and participate with messages in a variety of forms — from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.”

We define information literacy according to the standards of the American Library Association: “Information literacy is a set of abilities requiring individuals to recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information.”

If you have any questions or concerns, please contact the survey’s primary investigator, Chapman Rackaway of Fort Hays State University, at

Take the survey here.

Thank you for taking the time to complete this important survey which will help guide ADP’s efforts to prepare informed, engaged citizens for our democracy.


About the Informed Citizen Project

In the pursuit of greater student engagement, the American Democracy Project has tried to encourage civic participation among students.  The eCitizenship initiative focuses ADP’s efforts in the online world.   To help build the skills that college students need, the Informed Citizen Project brings campuses together to develop and share efforts towards one of civic engagement’s most important foundational skills: media and information literacy.

Media and information literacy are more important than ever.  The fragmented media environment requires that we are more critical of the information we consume than ever.  Online text, audio, and video tools all make for new ways to communicate and engage in civic leadership.  Web 2.0 tools mean that content consumers are now creators and must be cautious about what we communicate to the whole world.  The prevalence of polls mean that today’s voter must understand how survey research works to ensure they maximize the informational value of polls.

The Informed Citizen Project Areas of focus:

1)      News consumption

2)      Recall of news

3)      Print and online media

4)      Web 2.0 and students as content producers

5)      Source differentiation

6)      Critical thinking

7)      Polling and data criticism

The Informed Citizen Project is beginning to add member schools who are currently engaged in or interested in creating media and information literacy programs to join.  Project member schools share best practices in college-level media and information literacy and innovate new programs to ensure the next generation of graduates have the critical thinking skills necessary to be leaders in today’s society.

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