Recap: 2018 kick-off conversation with ADP/TDC and TurboVote campuses
By Sara Clark, TurboVote Partner Support Associate
On January 30, TurboVote teamed up with AASCU’s American Democracy Project (ADP) and The Democracy Commitment (TDC) for a rich, conversation-style webinar with civic engagement professionals across the country. We invited all campuses which are both TurboVote partners and members of ADP or TDC and tried something a bit new for the format. We threw away our pre-set slide decks and brought participants into a virtual “room” together using a video conferencing platform (think: Brady Bunch-style squares on a screen!).
Apart from some prepared questions, we left it up to our experienced partners from across the country to share best practices and workshop challenges with each other in preparation for the 2018 midterm elections.
Read on for some of our favorite tidbits from the conversation…
What’s one thing you wish you knew when you started?
For our icebreaker, we asked the group about the biggest thing they wish they had known when they started doing campus voter engagement work. Since the room was a mix of newcomers and seasoned pros, everyone had something useful to share.
- Have realistic expectations.
This is tough work! Instead of thinking you’ll get every student registered to vote, look at national numbers and averages to determine what success means for you. – Justin Wellner, California Polytechnic State University - Widespread campuses + multiple counties = a complex voter registration situation
With a college or university spanning multiple counties and many towns, there won’t be a one-size-fits-all student voter situation. Be prepared for keeping track of many election authorities and dozens of polling locations.
– Mary Frances Archey, Community College of Allegheny County, Pennsylvania - A great strategy can set you up for success.
Forethought and planning are the keys to making voter engagement on campus a year-round pursuit, not just an election-time thought.
– Abe Goldberg, James Madison University
How do you get more students engaged in this work on campus?
While our partners are all deeply committed to getting more students to vote on campus, having the students as collaborators and co-leaders of the work is of the utmost importance, as well. So…how does that happen, and what are some ideas for how to do it better?
- Incentivize participation.
Giving students credit for voter registration work by reflecting the effort on their student engagement transcript is a great way to further entice students to become engaged.
– Mary Frances Archey, Community College of Allegheny County, Pennsylvania - Ally with student government.
If there’s not a group dedicated to voting work on campus, reach out to the one organization which students vote for each year—student government! Their members can be great collaborators to show students the effect of a vote; making the connection that low voter turnout for student government elections and national low turnout can highlight how participation matters for students.
– Mariel Pagán, Montclair State University - Nonpartisan student organizations can institutionalize efforts.
Encouraging the initiation and growth of student groups focused on getting out the vote, as opposed to partisan-aligned organizations, can give students a home for their efforts, year after year. Dukes Votes at JMU is a great example of this type of effort.
– Jen Domagal-Goldman, ADP
What are innovative strategies to get students to the polls?
Getting an entire campus to vote on Election Day may seem daunting, but with these ideas, a campus can make it easy and fun.
- Meet students where they are…on Instagram and Snapchat!
Social media is ubiquitous in students’ lives these days, so why not lean into it to get out the vote? Placing a filter on Instagram and Snapchat on Election Day gives students a reminder to head to the polls and a way to post about it so their friends see, too.
– Carly Schmitt, Indiana State University - Give students an online place to talk about the election.
At a school with multiple campuses, virtual spaces can often be the best place to convene students. CCAC, a community college with four campuses and four centers, created a Facebook group as the schoolwide Democracy Board where students can start discussions about national issues and post alerts about upcoming elections.
– Mary Frances Archey, Community College of Allegheny County, Pennsylvania - Turn Election Day into a celebration.
Voting is fun! Show students it is by hosting an event like a Party at the Polls or giving out unique stickers. For example, you can create first-time voter or campus-specific stickers, like “I’m a [insert mascot]. I voted.”
– Jen Domagal-Goldman, ADP

Photo credit: James Madison University
Great ideas from a great group of partners! Thank you to all of our ADP/TDC/TurboVote participants—calling in from Illinois, Virginia, Michigan, New Jersey, and California—who dove into the discussion with examples from their own work and left with a full plate of ideas from their peers around the country.
If you’re interested in learning more about how TurboVote can support voter engagement on your campus, we’d love to chat! Drop us a note at partnerships@turbovote.org.